glocalitiesamsterdam on GETTR : Brand purpose marketing is an important part of brand building and involves creating campaigns that are based on something ...
Brand purpose marketing is an important part of brand building and involves creating campaigns that are based on something larger than the brand itself. It uses a brand’s values, mission, or vision to create emotional connections with customers. These campaigns help brand owners demonstrate their commitment to making positive impacts in society while also communicating what sets them apart from competitors.
Website: https://glocalities.com/expertise/brand-positioning
